• Once upon a time, in a forgotten corner of the world, there lived a little boy. From the moment of his birth, he was plagued by sickness, and his movements were slow and labored. While his friends frolicked and played, he found solace in the pages of books, immersing himself in tales of far-off lands and exotic adventures. How he longed to explore the world beyond his tiny corner!

    In the quaint border town where he dwelled, nestled in the least significant corner of his country, there existed a haven where the flavors of the world beckoned. This sanctuary was none other than a humble tea shop, where the boy became a weekly guest, eagerly sampling the exotic teas that hailed from distant lands. It was here that he first savored the delights of a nomad's tea from the vast deserts of North Africa and the Middle East, known as Touareg. Sweetened with honey and infused with fresh mint, it transported him to realms of pure bliss.

  • Next, he ventured to the lofty mountains of South China through the medium of green oolong tea. With each sip, he felt a surge of physical senses and focus, as if he were scaling the highest peaks in pursuit of his dreams. 

    And then, there was the Brazilian Yerba Mate, a brew that bestowed upon him a sense of purpose and direction, guiding him towards his destiny.

    As fate would have it, the little boy's love for tea became his passport to the world. Through the aromatic brews he embarked on countless adventures, each cup a vessel carrying him across continents and oceans. And so, in the most unexpected of places and through the simplest of pleasures, the boy's dreams of travel were realized, proving that even in the most forgotten corners of the world, fate awaits those with a thirst for exploration and, OBVIOUSLY, LOVE for the world.

BRAND ETHOS

Obviously Love" beautifully encapsulates the universal gesture of hospitality found in offering brewed beverages, whether it be tea or coffee, to guests anywhere in the world.

By acknowledging the commonplace nature of offering tea or coffee to guests, our brand ethos underscores the value of this age-old tradition in fostering connections and building relationships. It speaks to the inclusive and welcoming nature of "Obviously Love" as a brand that celebrates the universal language of hospitality and warmth.


Despite the differences in plants, temperatures, and brewing methods, the essence of sharing a cup of warm beverage remains consistent: it's an expression of peace, friendship, and hospitality that brings people together regardless of where they are in the world. It's a powerful reminder of our shared humanity and the bonds that unite us.

We OBVIOUSLY LOVE that.

OUR MISSION

  • Make Yerba Mate Easy
  • Reduce Waste
  • Improve Health